Limelight CRM Developer
As most of our clients understand, TBL is one of a few authorized integrators of Limelight CRM. For those of you that don’t know, Limelight CRM is the industry standard for continuity and free trial marketing. They seem to have mastered the needs of affiliates by being affiliates themselves. Rick Del Rio, owner of Limelight CRM started out the same way as we did: publishing offers. By taking into the account of what an affiliate would need when managing multiple offers provided a powerful tool that any affiliate advertiser can no longer afford not to utilize. Their slogan Built by Marketers for Marketers certainly explains it all.
TBL regularly integrates merchant offers into the Limelight CRM API . TBL has also built numerous upsell pages through the system before this feature was available. In addition to the integration, TBL also provides creative design in the forms of CPA Pages.
WHY USE LIMELIGHT?
Engineered with unique and innovative marketing strategies for direct response marketers, it has the full flexibility that will help you produce the highest Return On Investment. It offers you to tools to efficiently manage your campaigns success, while streamlining the entire process and providing you the protection you need. Customer Management One of the key elements to your success relies on the quality of relationship that you build with your customers. The better you get to know and understand your customers’ needs, the more efficient you will be at offering ongoing support and increase your customer retention. At the same time, this will be of great benefit to elaborate better strategies that will help you convert potential prospects into customers.
In order to help you achieve this level of interaction with your customers, Lime Light CRM offers you a very user-friendly interface that allows you to easily access your customer database and search through their order history; the orders are highly organized in different tabs based on their status, and the system allows you to securely update their records, apply any necessary actions to their existing orders and also take care of any future inquiries that they may have, as well as it allows you to upsell them at any time. Besides your customer database, the system will also provide you with a complete prospect database that will allow you follow up with them, salvage their orders, add notes to their records and even export these records to provide to your Call Center provider automatically. E-Commerce Storefront Entirely web-based solution, Lime Light CRM provides you the necessary tools to quickly create and set up multiple types of online campaigns; they can be one page or two pages, with single product or multiple products, with upsell or without them, each one with its own look and feel.
To better suit your needs, it also supports several types of billing models, including single billing and automated continuity billing, giving you the full flexibility to work with different types of programs and business strategies. In order to streamline the entire Campaign and Order Management process, we have multiple third party providers, such as Payment Gateways, Auto-Responders, Fulfillment Centers, Affiliate Tracking Systems, Anti-Fraud Providers and many others. We also offer you internal tools that will assist you with other processes such as Chargeback Management. Orders can be posted to the CRM directly from your web-forms, you can use our robust APIs to post orders acquired through other solutions, or you can take orders over the phone and place them directly in your system through the call center feature. Reporting & Analytics Detailed reports are fundamental in any type of business; they help you analyze and understand your data, allowing you to make wise business decisions for the future of your company.
At Lime Light CRM, they offer you a complete and accurate suite of reports that will provide you with full transparency of your business activity. This is achieved through a deep analysis of your existing data that can be presented to you based on the criteria you select. You can look at these reports based on your products, your campaigns, a date range, your leads, or what is more, an exceptionally useful retention report. All of our reports are specially designed to give you a complete breakdown of all your campaigns information, including conversion, customers lifetime value, profit revenue, refunded revenue, cancelations, chargebacks percentages and much more; every report can also be seen based on your affiliates and sub-affiliate basis. All this will help you identify trends, and compare results of profit or losses among multiple campaigns variations, prices variations, affiliates, and others. Fraud Protection To help you protect your business against fraudulent transactions, our system performs a global Negative Database Scrubbing, based on your own internal negative database, and it will also block any orders submitted with pre-paid credit cards. Lime Light CRM helps you build your own negative database through a unique Blacklist feature; this feature allows you to add to its list any customers that have been identified as fraudulent to prevent future orders from them. What is more, we have fully integrated some of the leading Anti-Fraud Providers to provide you with complete flexibility at the time of choosing which one will work the best for you.
These Anti-Fraud Providers go beyond the traditional methods of fraud detection; they utilize more sophisticated and up-to-date strategies that help them be more accurate and offer you better results. Any order detected by them as fraudulent will be automatically declined and flagged in your CRM as fraud; they will also provide you with a full report of the reasons that caused the order to be flagged as fraud. Email Auto-Responders Helps you monetize your data through the integration of multiple third party auto-responders, facilitating you the process of re-market to your existing customers as well as to your potential prospects, separately from each other. This powerful integration is applicable at the campaign level. It requires you to assign your auto-responder per campaign, allowing Lime Light CRM to take any new customer that places an order through that campaign, and post it directly into your customer list within your auto-responder account. The same way, it will take any new prospect record and post it directly to your prospect List within your auto-responder account. All this is done real-time! Auto-Responders will help you follow up with your customers and prospects increasing your profitability, and giving you the opportunity to gain their interest in many other products that you may be offering. Network & Security Security is always one of our highest priorities while developing our solution and creating new strategies for it. Our goal is to provide our clients with exceptional service, cutting edge technology, and maximum uptime, to help them increase productivity. All companies managing customer’s financial information are required to be certified; therefore, we are PCI certified and get audited on the quarterly basis to ensure continue compliance for our clients. Our network is built on one of the largest data center infrastructures, with world-class facilities around the globe, located in New Jersey, California, London and Shanghai, replicating data real-time across our entire network. Our proprietary routing technology allow us to offer you incomparable speed and reliability.
Application Support:LimeLight CRM
You can incentive your products managed with LimeLight CRM by integrating it with your own HasOffers affiliate program. The steps below will allow sales that are recorded by Limelight CRM to also be recorded in your HasOffers affiliate program.
Setup Offer in HasOffers
An example of a new offer in the HasOffers affiliate program.
When inputting the offer URL – the landing page that users will be directed to – you will need to include three HasOffers variables.
- {offer_id} – ID of the offer in HasOffers
- {affiliate_id} – ID of the affiliate promoting the product in HasOffers
- {transaction_id} – ID of the tracking session for a specific user
Example offer URL with HasOffers variables:
http://www.limelightoffer.com/lp1/index.php?CID={offer_id}&AFID={affiliate_id}&SID={transaction_id}
When a user clicks on a tracking link, HasOffers will replace the variables and direct the user to:
http://www.limelightoffer.com/lp1/index.php?CID=13&AFID=8&SID=bf505cffe0f34e6d5fa80bf3ef1083
Second, set the Conversion Tracking protocol for the offer to be HTTPS iFrame.
Conversion Pixel Implementation
Since the offer is set to use the Conversion Tracking protocol of HTTPS iFrame, you’ll need to place the iFrame pixel on the confirmation page. With LimeLight CRM, the confirmation page is usually confirm.php.
Example URL of confirm.php:
<!-- Offer Conversion: limelightoffer -->
<iframe src="https://demo.go2jump.org/aff_l?offer_id=1&amount=<?=$_REQUEST['ShippingPrice'];?>&adv_sub= <php? if(isset($_GET[" order_id "])) { echo $_GET[" order_id "]; } ?>" scrolling="no" frameborder="0" width="1" height="1"></iframe>
<!-- // End Offer Conversion -->
Its recommended that after the above is setup, you should generate a tracking link and test the integration.
More Documentation
For additional documentation regarding tracking integration by appending data, refer to this LimeLight Help article:
http://help.limelightcrm.com/entries/316037-appending-data-to-success-url
