Why Build an App?

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Why Build an App?

App = Application

You may have heard the word ‘App’ recently in the news or in a conversation amongst friends. The word ‘App’ is just short for ‘Application.’ An Application is a software program designed to perform a specific set of tasks. In other words, an ‘App’s’ purpose is to make the user’s life easier.

Our focus is on Mobile Apps

Apps come in all shapes and sizes, but our product’s focus is specifically on Mobile Apps. Mobile Apps are software programs that run on Mobile Devices. Those Mobile Devices include Apple’s iPhone ® and phones built on Google’s Android ® Operating System. Our Apps run on both the iPhone ® and Android ® powered devices, the two most popular types of Smart Phones in the market today. Combined they account for 70% of the Mobile Marketshare.

You build your own App

Our service allows you to build your own iPhone ® or Android ® App on our site with no need to program anything. The end product will be a fully stand-alone App that is branded for your business. It would be the same as if you hired a custom App developer to build an App for you, just at a fraction of the cost.

How can an App help your Business?

Mobile Apps also offer a unique opportunity for your businesses to reach your consumer base. Some of the key benefits are listed below:

Cost-Effective : Building and maintaining a mobile application is much less expensive than traditional forms of advertising like television or radio. Additionally, there is no added cost to expand to a larger market.
Interactive : Allowing users to feel bought-in to the business leads to longer lasting customer relations.
Immediate : Since content can be managed so easily and quickly, reaching customers is much quicker than through tradition advertising.

In short, having a mobile presence can help your business grow and is affordable on even the tightest advertising budget.

Creation of an App Model

Introduction

The applications discussed here are not necessarily Triple Bottom Line project objectives. Rather they are “gedanken” applications, applications which Triple Bottom Line should be able to support.The objective is to sketch out the applications in sufficient detail to understand how they might best be implemented, and then give a rough proof that they could be built on top of Triple Bottom Line with reasonable likely performance. Consideration of the need to serve these model applications should also force an appropriately simple design.

It should be possible for a node to participate in more than one of these activities at one time, without any unintended leakage of information from one to another.

The Model Applications

Common Requirements

A first analysis of the model applications listed above shows all of them using the common elements set out below.

command line interface	This connects a user’s keyboard and screen to the console. In a Java implementation this would be part of the runner which launches the other elements (console, node, etc) in one or more virtual machines (JVMs).
(virtual) console	Interfaces a single user to one or more nodes, providing an input stream to and an output stream from each.
clock	All of the applications require a clock. In one it is critical that all participating nodes share the same absolute time; in other words the clocks must all be synchronized with the real time (UT) to some degree of accuracy. In another, it is critical that all nodes share the same time to some degree of accuracy, but it is not critical that this shared time be synchronized with the real external time. In the other two applications, it is not critical that clocks be synchronized either between nodes or with the real clock time.
node	The key Triple Bottom Line component. A node is controlled by a console, has an identity and an address, has a local file system, is capable of authenticating messages and other cryptographic operations, is capable of being a member of one or more lattices, and can send and receive messages over a number of connections using a variety of transport protocols.
identity	The identity of a node: essentially a public key pair unique to the node.
address	The lattice ID of a node plus an associated address. This is usually a physical address (for example, IP address plus port number) but can be anothe lattice ID.
lattice	An ordered set of the nodes participating in a lattice. A node may belong to more than one lattice.
local file system	That portion of the platform’s memory and hard drives which are reserved to Triple Bottom Line. Persistence of in-memory files is not guaranteed; the machine can be turned off or crash. Files on hard drives are assumed to persist: if you turn the machine off and back on, they will still be there.
authentication	Responsible for verifying the identity of another node using public key cryptography.
crypto	Encrypts or decrypts messages or files. Usually supports more than one protocol.
message	The fundamental unit of communication. Messages may be sent to one or more nodes using one or more transport protocols. They may be encrypted. And they may be routed, that is, forwarded to one or more other nodes, possibly with protocol translation (for example, a message might arrive over tcpip and then be forwarded using smtp).
connection	An ordered set of the nodes participating in a lattice. A node may belong to more than one lattice.
transport	The protocol used for transporting messages over a connection. At least the following four transport protocols are assumed to be available to all applications.
tcpip	The standard Internet protocol for reliable communications, TCP/IP. Reliable means that either eventual delivery of the message or notice of failure is guaranteed.
udp	The Internet’s datagram protocol, used for unreliable communications. Unreliable means that delivery is made on a best-effort basis, without notification in case of failure.
smtp	SMTP, the email protocol.
http	HTTP, the protocol used by the World Wide Web. This is a client/server protocol. One of the endpoints will be acting as a Web server, possibly running on the standard port (80), and the other will be acting like a browser.

Interoperability

As mentioned above, it should be possible for a user to run more than one Triple Bottom Line application simultaneously, without unintended leakage of information from one application to another.

It is highly desirable that it also be possible to pass information from one application to another in a controlled way.

App Service

If you’d rather, the Triple Bottom Line team can build a native app for you with four standard features for $950 and submit it into the Apple App Store or Android Market. Fill in the quote form to explore your options.COMPANIES

Promote your business with a targeted app. A powerful marketing tool, apps can grown your brand as well as keeping your customers up to date with your latest news, products and services. Add live RSS, Facebook and Twitter.

MUSICIANS

Build your fan base with an interactive app. Add gig venues and dates, and YouTube videos 24/7, combine all your social media – a great way to manage it and encourage its growth – and even embed MP3s.

SOCIAL MEDIA

An integral part of most brands’ growth strategies, grouping your social media together in one accessible place is the future. Connect to Facebook, Twitter, YouTube, LinkedIn, Flickr and Vimeo.

PUBLISH CONTENT

Monetise your content by making it mobile-friendly. Whether its a book, recipes or any other specific content – target the right audience by making it easy for them to find on their smartphones.

IDEA FOR AN APP?

Do you think your app brainwave has the potential to make a splash? Could it even be a bestseller? Explore Triple Bottom Line’s potential and talk to us about how we can then take your idea to the next level.

As of May 2011, there are now 76.8 million smartphone users in the U.S. That is nearly one out of every three Americans! In addition to shear volume, Mobile users are now spending more time using Mobile Applications then they are Web Browsers on their laptops and PCs. As a matter of fact, the average user spends about 81 minutes per day on mobile apps. These statistics signify a shift in the way Americans access and consume information. Mobile is quickly becoming a necessity that Americans just can’t live without.

Mobile applications also offer a unique opportunity for businesses to reach their consumer base. Some of the key benefits are listed below:

Effective : The average response rate to a mobile marketing campaign is around 15%, compared to 2-3% traditionally seen in direct mail campaigns.
Targeted : Because users opt-in to the service or application, businesses can personalize the message to speak directly to who they want. The average person has their phone with them 80% of the day, so it’s easy for them to access.
Cost-Effective : Building and maintaining a mobile application is much less expensive than traditional forms of advertising like television or radio. Additionally, there is no added cost to expand to a larger market.
Interactive : Allowing users to feel bought-in to the business leads to longer lasting customer relations.
Immediate : Since content can be managed so easily and quickly, reaching customers is much quicker than through tradition advertising.

In short, having a mobile presence can help your business grow and is affordable on even the tightest advertising budget. We believe that small businesses should have access to the same cutting edge marketing tools that the large corporations do. Our goal is to cut out the hassle and high cost of going through an expensive developer while maintaining a professional, high-quality product. Because of this, we have built, and will continue to improve, easy to use tools to help you stay ahead of the curve.

Triple Bottom Line can provide you with the tools to build multi-platform native apps and web apps. Triple Bottom Line’s support engineers will then submit them to the app stores of your choice and the world can begin to download them.

FEATURES INCLUDE

USER-FRIENDLY

You’ll be surprised how easy it is to build apps using Triple Bottom Line (you don’t need to be a techie).

FAST

Build an amazing app in 60 mins – as seen on SKY News.

MULTI-PLATFORM

Build native iPhone, iPad, Android and BlackBerry apps. Triple Bottom Line’s native apps are HTML5-wrapped – because they will work faster and look slicker. We also believe HTML5 is the future for mobile.

WEB APPS

Create a mobile web app (for FREE) that works on all smartphones.

FLEXIBLE DESIGN

Make your app exactly what you want it to be, pixel by pixel using Triple Bottom Line’s intuitive online simulator.

TEMPLATE DESIGNS

You can also choose to base your app on one of Triple Bottom Line’s industry-specific templates (coming soon).

DEMO DESIGNS

Show your in-progress work to clients or friends on your mobile or computer using the Triple Bottom Line simulator – it will look and work like a live app.

SOCIAL MEDIA

Equip your app with what it takes to go viral. Feature Facebook, Twitter, Flickr, YouTube, LinkedIn and Vimeo within your app.

SYNCHRONISATION

Whenever your app encounters a WiFi or 3G connection it will automatically refresh itself with the latest information. This feature also allows for offline reading – the app will also keep the most-recently downloaded information on its pages if the app loses its connection.

LOWEST COST

Web apps are free. A standard app costs just $300 to submit to one app store of your choice.

UPDATE ON THE GO

For just $11 a month, Triple Bottom Line apps can feature Caching. This means that you can update the design, structure and ALL content of your app as often as you like 24/7. There’s no tie-in so the Caching add-on can be removed if you decide you no longer need to make changes.

BACKEND DATA

We can build a connector to your website or backend CMS system.

SEAMLESS LINKS

Triple Bottom Line apps are compatible with a variety of technologies, such as Entourage, Mail, RSS feeds and API.

ANALYTICS

Collect real-time visitor analytics and location data for your app.

CLOUD HOSTING

All of Triple Bottom Line’s apps are hosted on the Amazon Cloud – the industry leading provider with 100% up-time guaranteed and daily backups.

GREAT SUPPORT

From the dynamic Triple Bottom Line team.