The cofounder of Casper wants to make home renovations less hellish

The cofounder of Casper wants to make home renovations less hellish


There is a special circle of hell devoted to home renovation projects. It always seems like such a good idea at first. You flip through Dwell or Architectural Digest and think to yourself, “Wouldn’t it be nice to have a trendy, marble-covered bathroom like the one in this photo?”

Then, the nightmare begins: You search for contractors, but they each quote wildly different rates. You go to Home Depot to search for tiles and sink fixtures, but the ones you want are out of stock. The job is supposed to take a month, but it ends up taking three. Random strangers keep showing up at your house to do electrical and plumbing work. The stress of everything sends you and your partner to couples’ counseling. When it’s all said and done, you’ve gone over budget by $5,000. But at this point, you don’t care. You’re just grateful you don’t have to shower in an unfinished construction site.

Block Renovation is here to simplify the process. The startup, which launches today, allows customers to pick a bathroom out of a catalog of options designed by interior designers, receive an instant quote, and have that exact bathroom installed within three weeks. The company’s renovation will cost about 25% less than if you worked with a contractor yourself–and the work will be done up to commercial grade standard. Block even offers a price match guarantee; its website says the average cost of a bathroom renovation is $19,300, while the average New York renovation is $25,900. Right now, the service is only available in New York and New Jersey, but it will soon be available around the country. And the plan is to quickly expand beyond the bathroom to other rooms, like kitchens. Read more 






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